SEO Services India : MindPaper contact us
Providing Search Engine Optimization services including link building, content building, web site optimization.
I currently lead a growing team of individuals working on link and content building for a number of commercial sites targeting the US market in general. I possess a flair for writing in English and my MBA degree aids in management of the team and tasks in hand as a whole. My experience of the past 4 years in web promotion, SEO and content building in general has helped me reach where I am today. I look forward to more challenging tasks and havent skipped a job because of a better opportunity. Have been loyal to my past employer for 3 years and due to a change in location, shifted to freelancing and my home office. If I do take up another position, I will be dividing time between my current job of managing the team and the new profile. Thank you for taking time out to view my profile :)
Why do I need link building?
Building Link Popularity is one of the most important and critical aspects of any effective search engine optimization campaign today. The ‘off page' factors such as link popularity play a major role in your website's ranking in the search engine results page (SERP).
Link Popularity itself, refers to the number of links pointing to your website, from other websites. The search engines consider your website important since other websites are linking to you. To put it simply, more the number of Only Incoming Links you have for your website, the more important your website would be considered by the search engines.
Most crawler based search engines use link popularity as one of the factors in their ranking algorithms. As mentioned earlier, major search engines now go much beyond the number of links your website has, but try to determine the importance of each link and its relevance to your website. The idea is to get links from web pages that are related to your website for the search terms that you want to be found for.
The PageRank of your website's web pages is also directly influenced by your link popularity exercise. Therefore, a good link building exercise in combination with a successful search engine optimization campaign can get your website ranked high with the major search engines.
What are reciprocal links?
Reciprocal Links refers to the process of link exchange or trading of web links.
Most of the search engine crawlers give importance to link popularity while assigning rankings for natural search results. This came about as a simple outcome of the fact that if your website is good, more and more websites would want to link to you.
Since it is difficult to establish incoming links without giving an outgoing link, exchanging links or trading links with other websites became an important factor.
We only offer non-reciprocal links campaign due to the limited benefits of direct reciprocal links. We believe that the benefits of direct reciprocal links have been diluted and will be further discounted in the times to come.
In a reciprocal link campaign, the number of incoming links to your website would be equal to the number of outgoing links on this webpage.
What are non-reciprocal links?
Non-Reciprocal Links refers to the process of creating one-way links.
As mentioned earlier, major search engines now go much beyond the number of
links your website has, but try to determine the importance of each link and its
relevance to your website. In order to get more links and consequent higher
ranking, webmasters in the past tried to manipulate and trick their way through
the search engine algorithms by mass linking to websites, trading links with
‘link farms', FFA pages and guest books etc.
As crawlers got smarter, due importance began to be given to non-reciprocal
links. For a crawler, non-reciprocal links meant no tricks and only genuine
linking.
While selecting a link building campaign, you have an option of selecting from various non-reciprocal links campaigns. In a non-reciprocal links campaign, there would be no exchange of links but only one way links would be provided to your website. That is, there would be no outgoing links from your website in exchange of the incoming links.
For creating non-reciprocal links, the link partner is given a link back from one of our directories. In certain cases if a client wants, we can also place the outgoing links in a website created by the client.
How much time does it take to create links?
The time factor varies from Package to Package. We have different timeframes depending on the links campaign chosen by you.
But on an average, we create 100-150 links per month per project. PR specific programs however, take a little longer to execute. In general, the higher the PR specification, the more time it would take to execute the link campaign.Will Google recognize all the links you create?
Since our method of selecting partner websites is from already indexed websites Google will recognize most of the links, but it might not display all of these links as Google has its own policy for displaying links to a particular website.
How long will it take search engines to recognize these links?
Search Engines start recognizing these links in 2-4 weeks even as we are in
the process of link creation.
On an average it takes around 6-8 weeks after the project completion for search
engines to recognize most of the links.
Do all search engines give credits to links / PageRank?
Yes, all search engines give credit to quality incoming links.
PageRank is a term coined by Google. Other Search Engines might call it differently but most of them do give weightage to this concept.
A link pointing towards your website translates into external opinion on your website. It is an off page factor to determine whether your website is relevant. If a search engine finds a link pointing towards your website, it gives your website the weightage or value of that incoming link based on the quality and relevance of the incoming link.
Do you link from FFA, Link-farms, guest-books etc.?
Exchanging links with FFAs, Link-farms and guest-books does not get any value
as the quality and relevance both are not usually present. Exchanging links with
them can actually harm your website.
Thus, we do not exchange links with them.
How do you know if the link partner page is good?
For a website to qualify as a good link exchange partner website, it needs to qualify certain parameters like:
What are your Quality guidelines for selecting link partners?
Our Quality guidelines are:
Do you get links from specific related industries or general websites?
Search Engines give more preference to links that point towards a website
from a related webpage.
So we focus on getting links from WebPages related to the particular industry as
link partners. For example, in case of a Real Estate company, WebPages that
carry content for the following would be approached :
| Real Estate | Builders |
| Commercial Properties | Architects |
| Residential Properties | Brokers |
| Contractors | Home Loans |
| Insurance | Mortgage Companies |
At the outset of a links campaign, the broad industries pertaining to the client's business are mutually decided. Only those link partners are identified and approached which have specific webpages relevant to these broad industries.
How frequent do you update me with the progress?
We would be keeping you updated on the progress of the links campaign one a weekly basis. Apart from the weekly updates, we would also be in touch with you on important milestones as mentioned below:
How long will it take for my PR to improve?
On an average, a links campaign takes about eight weeks to complete. Google takes another 4 weeks to index these links or your website and it takes another 4 weeks to start giving these links the values and your website’s PageRank is recalculated.
On an average, it would be safe to expect the PageRank to improve after about eight weeks of the completion of the links campaign.
Do you need any email ID's created? What information do you require from me to start my links campaign?
A POP email ID: links1@domain.com would be required for the purpose of link building. The requests for link and any response would be going out from this email . We generally make the email ID at our end in order to keep a track of all the email sent and received from the link partners.
To start the campaign we would require you to fill up a Link Building Questionnaire that has few questions related to your domain and information needed by us to run the campaign successfully.
We would also need your time to finalize the keywords, Anchor Text/Description that we will be using to run the campaign. After the keyword finalization we would like you to select some of the broad industry segments that we will be using to find the potential link partners. Once this all is done it is the time for our team to take on the project. After this we would be requiring your time only to check the milestone completion reports that we will be sending you once we complete the milestones.
How much time involvement would I need?
We would be communicating and taking approval on critical matters throughout the campaign. Here is the list of standard occasion based communication which you can expect:
Apart from the areas mentioned above where your involvement would be required, we would only require your time to review and audit the campaign.
Can I manage links on my own once you deliver the campaign?
Yes you can. Once we deliver the campaign we can give you access to manage
your links campaign through our links application. The links application that we
use is user friendly for both managing the current links and adding new ones.
You would be bound by the terms and conditions of the Links Application and the
usage policies.
You can expect a lot of requests for new links as the just concluded links
campaign would result in increased visibility and since more and more websites
would be able to find you, they would want to trade links with you. In such
cases, our links application would come very handy. Also, through the
application, you would also be able to manage the current links and keep a track
on the links and whether they are still active.
If you are pressed on time however, you can opt for our annual maintenance
program.
Email us for further information and discussions.